Raised in Johannesburg, South Africa or Jozi as we fondly call it. I’ve been fortunate enough to have a career that’s taken me around the globe, from South Africa, to the Middle East and now the US.
I started my career at a small hot shop called Harrison Human where from day one I was thrown in the deep end which was the best prep for this crazy industry. Since then I’ve worked at Ogilvy, McCann FP7 (Bahrain), TBWA/Hunt/Lascaris.
In December 2016 I took a big leap of faith and moved to the US to Atlanta to work at Fitzco//McCann and most recently as ECD at Chemistry Atlanta.
As an Executive Creative Director I’ve worked on a range of clients from Coca-Cola to Netflix, Beyond Meat to Navy Federal Credit Union, HARRY’S Shave to Checkers & Rally’s. Since moving to the US, I’ve helped my agencies win eight One Show Pencils (including Best in Discipline), eight Cannes Lions, Best In Show at Ad Stars and at Radio Mercuries, two D&AD Pencils and more.
I have a constant love/hate affair with advertising. But to change something and make it better, I think you need to hate it a little.
Oh, great now I sound like an old Honda ad.
