Mike Groenewald | Creative Director | Art Director

Coca Cola — 1000+ Name Song Celebration

Some of the greatest songs in history are tributes to people. Billy Jean, Roxanne, Jolene, Mandy, Gloria, Peggy Sue, Layla, Maggie. But there’s never been a song for Ron, Bob, Chase, Bob, Juan, or even Chantelle. This summer we took Share a Coke to a whole new level, by crafting a unique song for every name on a bottle. Over 1,000 of them.

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  One Show  -1x Best In Category Radio -1X Gold (Radio Custom Content) -2X Silver (Innovation In Radio, Experiential Radio) -1X Bronze (Craft Use Of Music) -Merits (Mobile, Innov. In Social, Integrated, Craft)   Radio Mercury  -Best In Show   D&A

One Show
-1x Best In Category Radio
-1X Gold (Radio Custom Content)
-2X Silver (Innovation In Radio, Experiential Radio)
-1X Bronze (Craft Use Of Music)
-Merits (Mobile, Innov. In Social, Integrated, Craft)

Radio Mercury
-Best In Show

D&AD
-2X Wood (Crafts For Advertising, Use Of Radio & Audio)

Cannes
-3X Silver (Radio + Audio, Brand Experience + Activation)
-3X Bronze (Brand Experience + Activation, Direct, Media)
-9X Shortlists

ADC
-Silver (Innovation)

Ad Stars
-Grand Prix of the Year (Radio & Audio)

NY Festivals
-1st Place (Music & Sound Design)

WAVE Festival (Brazil)
-Gold (Excellence In Radio)
-Gold (Radio – Drink Sector)
-Silver (Brand Experience)
-Bronze (Innovation In Radio)