Mike Groenewald | Creative Director | Art Director
Mike Groenewald | Creative Director | Art Director
Before he became a Grammy-nominated rapper, Rick Ross grew up in Carol City, Florida. Working at a car wash during his teen years, Ross would go across the street to Checkers to meet up with his friends to grub. And when he made it big years later, he decided to buy his own franchise. Or as Ross puts it in his song Buy Back The Block, “I sold a few records, I bought me a Checkers”. To tell the story for Checkers, we partnered with WOVEN and created the content below.
“I sold a few records, I bought me a Checkers” - Rick Ross