Mike Groenewald | Creative Director | Art Director
Mike Groenewald | Creative Director | Art Director
To celebrate Pride we asked a group of LGBTQ+ figures “How do you identify?” Then we splashed their answers, and their faces, all over the place. As a thank you, we donated 100% of profits from sales of our Pride set to charities of their choice. We worked with photographer Sarah Deragon of The Identity Project, and the artists Craig & Karl, who designed the packaging and the bold type for the campaign. Our goal was for the people in our campaign and their unique identifiers to be the focus, rather than just featuring prominent members of the community to support a message we came up with.