Not rocket science this ad when you’re cold, you go “Brrr”. The ad has been recut and refilmed for over 50 markets, including the Middle East, South East Asia, Southen Asia, Pan and Sub Saharan African, Russia and Australasia. Today the ad is up on permanent display at the World of Coke. Some people love it. Some people hate it either way it sold a crap load of product.