TBWA Design – We Sent Their Briefs Back
Although TBWA\ Hunt Lascaris is well established as an agency, our clients were yet to be introduced to the wealth of talent that TBWA\ Design has to offer. So, to get our clients’ attention, we intercepted existing above-the-line briefs and used the physical advertising brief as our canvas. Instead of answering the brief in a traditional manner, we conceptualized various designs that captured the essence of the brands, then brought them to life using only the cardboard job bags and the briefs that were attached to them. We then sent our clients’ briefs back to them, proving that TBWA\ Design can do amazing things with their briefs.
