Mike Groenewald | Creative Director | Art Director
Mike Groenewald | Creative Director | Art Director
Although TBWA\ Hunt Lascaris is well established as an agency, our clients were yet to be introduced to the wealth of talent that TBWA\ Design has to offer. So, to get our clients’ attention, we intercepted existing above-the-line briefs and used the physical advertising brief as our canvas. Instead of answering the brief in a traditional manner, we conceptualized various designs that captured the essence of the brands, then brought them to life using only the cardboard job bags and the briefs that were attached to them. We then sent our clients’ briefs back to them, proving that TBWA\ Design can do amazing things with their briefs.
One Show
Silver | Self Promotion 2013
Merit | Design Self Promotion 2013
D&AD
Graphite Pencil | 2013
Cannes Lions
Bronze | Design 2013
Client: TBWA\Hunt\Lascaris Johannesburg
Executive Creative Directors: Matthew Brink, Adam Livesey
Creative Director: Mike Groenewald, Sacha Traest
Art Director: Jade Manning
Copywriter: Vincent Osmond
Design: Sacha Traest, Leigh-anne Salonika, Katleho Mofolo, Graeme Van Jaarsveld, Ilze Venter, Jason Fieldgate
Typographer: Hazel Buchan
Photographer: Graeme Borchers and Des Ellis
Account Manager: Vanessa Maselwa
Director: Brett de Vos
Sound: Cut and Paste, Opus
Production: Craig Walker, Simone Allem, Ingrid Shellard, Gillian Humphris