BFSA - Cover our Community

Black and Brown communities have been the hardest hit by the COVID-19 but the official messages weren’t reaching them. So we partnered with street artists to deface their own murals as a grassroots message to mask up and cover our community. The initial investment of one woman’s stimulus check has earned over 118 Million Media Impressions including features on NPR and CNN, a Partnership on YouTube’s official “Do it for them. Do it for you” PSA and a Gold Shorty Social Good Award.