Mike Groenewald | Creative Director | Art Director
Mike Groenewald | Creative Director | Art Director
Black and Brown communities have been the hardest hit by the COVID-19 but the official messages weren’t reaching them. So we partnered with street artists to deface their own murals as a grassroots message to mask up and cover our community. The initial investment of one woman’s stimulus check has earned over 118 Million Media Impressions including features on NPR and CNN, a Partnership on YouTube’s official “Do it for them. Do it for you” PSA and a Gold Shorty Social Good Award.
One Show
-1x Bronze PR In Health & Wellness
-1X Bronze OOH In Health & Wellness
-1x Merit OOH In Health & Wellness
Shorty Social Good Award
-1x Gold in Best on a Shoestring Campaign
Fast Company World Changing Ideas
2021 - On The Rise (0-4 Years In Business)
Addy’s
-1x Gold Atlanta Addy
-1x Gold National Addy