Mike Groenewald | Creative Director | Art Director

Atlanta United - Spirit of 17

Atlanta United retired jersey number 17 to honor the city, the supporters, and the trailblazers who drive the club and Atlanta forward. Our city is known for its rich history and impact on culture, and everywhere you look in our city there are murals to the heroes of that history and culture. BUT Too often, we wait to celebrate these changemakers until after their time has passed. So we decided to celebrate them now.

We partnered with the city’s most iconic muralists to immortalize 17 people putting in the work right now, with murals in every neighborhood across the city. In the process, we cemented their legacy here before it became known throughout the world.

And like Fabian Williams (aka OccasionalSuperstar) said: “It’s always dope to give people their flowers while they’re here.”

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